diff --git a/rowers/templates/partners.html b/rowers/templates/partners.html
index e6e27d5d..59ecac1d 100644
--- a/rowers/templates/partners.html
+++ b/rowers/templates/partners.html
@@ -6,32 +6,61 @@
Are you interested in partnering with Rowsandall.com?
+
The founding principle for rowsandall.com was, and still is, free data
+ and analysis for rowers. Fulfilling that mission means that we try to test
+ and support as many widely used rowing related hardware and software
+ products as possible. Since these products typically have rapid update
+ cycles for bug fixes and new features, having ready access to the
+ products enables us to keep rowsandall.com working well.
+
+
At the same time, one of the most powerful marketing and publicity
+ for niche products like rowing gear is word of mouth reviews and
+ endorsements from "real" users.
+
+
To try to keep rowsandall.com non-commercial and brand neutral, we have
+ the following principles for collaboration.
+
We are open to working together with partners serving the rowing
community. To maintain maximum transparency to our users, we have
the following principles for collaboration:
-
- - On blog.rowsandall.com, analytics.rowsandall.com and in through
+
On blog.rowsandall.com, analytics.rowsandall.com and through
our Twitter account, we write about hardware, software, and other
- rowing related kit that we have used, tested, and are enthusiastic about.
- - If you send us a unit, or a piece of software to test, we will not
- write a public review about it. If we like the unit (software, etc) and
- keep using it, you may see it appear in our blog posts. If there are
- reasons why we are not satisfied with the unit, but we feel that
- an improved version would serve the rowing community, we will contact
- you with constructive criticism. We will do our best not to mention
- your product in
- a negative way on our public blogs or twitter. However, we retain the
- freedom to engage in online discussions about your product, but will
- try to keep our communication factual.
- - We encourage vendors to send us their products for testing. We are
- especially interested in software and hardware used for indoor and
- on-the-water rowing. We want to avoid the hassle of sending back
- your products, so we will not send back any item that has a value of
- less than 1000 EURO. If you want us to test an item of higher value,
- please mention this when you contact us.
-
+ rowing related kit that we have used, tested, and are enthusiastic about.
+
+
+ - We welcome evaluation hardware and software products to try
+ out.
+ - We make no specific commitment in exchange for these products.
+ - We do not formally publish product reviews, however, we may or
+ may not
+ mention your product
+ on blog.rowsandall.com
+ or
+ analytics.rowsandall.com.
+ - If there are reasons why we are not satisfied with the unit, but
+ we feel that an improved version would serve the rowing community,
+ we may contact you with constructive criticism. We try to not mention
+ your product in a negative way on our public blogs or twitter.
+ However, we retain the freedom to engage in online discussions
+ about your product, but will try to keep our communication
+ factual.
+ - We encourage vendors to send us their products for testing.
+ We are especially interested in software and hardware used
+ for indoor and
+ on-the-water rowing.
+ - We do not accept equipment on loan. This is our policy because
+ this is an informal collaboration, we do not have the ability
+ to accept financial responsibility for loss, breakage or return
+ shipping.
+
+
+
+
For evaluation consideration, please contact us
+ at info@rowsandall.com with
+ information about your product/service including any important
+ links or images prior to sending the product.
@@ -56,8 +85,11 @@
a reduced rate) a "block" of Pro membership coupons.